PRENCIPEInternational

New York · Business Litigation Defense
★★★★★  5.0 · 24 Google reviews

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Supreme Court of the State of New York · 60 Centre Street
Business litigation defense · New York

You’ve been sued. Hire the heavyweight.

The complaint is filed, the clock is running, and this week you choose who stands up for you. We answer today. We’re on the docket this week. The same bench the Fortune 500 pays $2,500 an hour for. Yours at $200.

No charge  ·  No obligation  ·  A straight answer on the first call
#1
Trained at the number-one law firm in the worldLeader of the Magic Circle
48 hrs
To an appearance on fileYour defense is on the docket this week
$200/hr
Effective rateA tenth of the $2,500 bench — see the math
5.0★★★★★
24 Google reviewsNot one below five stars
Breach of Contract/Fiduciary Duty/Fraud/Business Divorce/Injunctions & TROs/Partnership Disputes/Trade Secrets/Non-Competes/Shareholder Suits/Mechanic’s Liens/Tortious Interference/Conversion/Accountings/Judicial Dissolution/Unfair Competition/Guaranty Enforcement/Breach of Contract/Fiduciary Duty/Fraud/Business Divorce/Injunctions & TROs/Partnership Disputes/Trade Secrets/Non-Competes/Shareholder Suits/Mechanic’s Liens/Tortious Interference/Conversion/Accountings/Judicial Dissolution/Unfair Competition/Guaranty Enforcement/

01 Why this week

They spent six months building this case. You found out on Tuesday.

He has had months, a lawyer, and nobody arguing back. That ends the day you hire us.

01

He picked the day. You pick the fight.

He controlled exactly one thing: the date. He does not control what this case becomes. Which claims get attacked, whether it turns into a motion instead of a discovery slog, whether his own conduct ends up on trial — every one of those is yours to choose.

01
02

The first thirty days set the price.

Almost every business case ends in a number. It is not set by who was right. It is set by how many claims are still standing after the motions, what his own lawyer has told him it costs to keep going, and whether he believes you will actually try it.

02
03

He has to win everything. You only have to win once.

To get a final judgment, he must prove every element of the cause of action. Every hurdle. You only have to win one.

03
New York County Supreme Court · 60 Centre Street

02 The math

Same fight. Same courtrooms. A tenth of the bill.

Big firms bill $2,500 an hour and up, because at those firms the hour is the product. We rebuilt the back end around AI — so our clients land near $200.

The legacy firm
$2,500+ / hour
And a team you never asked for
  • Three associates read the same complaint, and you are billed for all three
  • A partner bills to review what the associates just did
  • Hours charged for document work that software does in seconds
  • A retainer sized to the firm’s overhead, not to your case
Prencipe International
$200/ hour effective
And a senior lawyer on your file
  • AI reads the complaint, the docket and the documents — in minutes, at cost
  • Attorney hours go to strategy, motions and argument. Nothing else
  • You pay for judgment, never for somebody getting up to speed
  • You get your number on the first call, before you commit to anything
The other side is paying $2,500 an hour for the same work. Let them.

Get your number today

“
You were fast, responsive, reliable and professional. I was gun shy after losing two other deals when the attorneys couldn’t come to an agreement.
★★★★★   David Mulvaney  ·  Google review

03 Do not do this

Four ways defendants lose cases they should have won.

Most of the damage is self-inflicted, in the first two weeks, before anybody hires a lawyer.

Appellate Division · First DepartmentWhere the mistakes get expensive
01

They let the response window run out.

A default judgment gives the plaintiff everything he demanded without proving any of it. Undoing one costs far more than answering on time.

→
02

They help themselves.

Moving money, changing the locks, deleting emails. Self-help hands a plaintiff the injunction he could never have won on the merits.

→
03

They call the other side to work it out.

Every text and voicemail after the filing becomes an exhibit. Owners talk their way into admissions that counsel then spends a year undoing.

→
04

They file a bare denial.

An answer that denies everything preserves nothing. Time-barred claims get thrown out on a motion — and only if somebody makes it.

→

You have already made none of these mistakes. Keep it that way.

Call now

This is the room your case ends up in. Show up with someone who lives there.

Fewer than one civil case in twenty ever reaches a verdict. The rest are decided by what survives the motions — and by who the other side thinks they are up against.

Court of Appeals · State of New York

04 What happens when you call

Day one to twenty. We don’t wait for anybody.

Day 1
The straight answer

We read the complaint before our call with you and tell you exactly what we need to do to put up the best defense.

Day 2
We take the reins

Appearance filed. We take the reins from here. Your free time stops being your front line of defense.

Day 5
Your case assessment

We deliver you a bespoke case assessment telling you exactly where the opponent’s strengths and weaknesses are. Then we attack.

Day 20
On file, on offense

We file a motion to kill every weak claim in the lawsuit. Counterclaims are filed to put the plaintiff on his back foot.

Joe Prencipe, Managing Partner

Joe Prencipe
Managing Partner · Prencipe International
05 Who defends you

The lawyer the other side hoped you wouldn’t hire.

Joe Prencipe trained at the leader of the Magic Circle of global law firms and the fourth largest law firm in the world, and clerked at the U.S. Securities and Exchange Commission. That is the bench Fortune 500 defendants buy at $2,500 an hour. He built Prencipe International so a New York business owner could hire it without the Park Avenue invoice.

#1
Leader of the Magic Circle of global law firms
#4
The fourth largest law firm on earth by revenue
S.E.C.
The federal securities regulator
Freshfields Bruckhaus Deringer
Baker McKenzie
Morgan Lewis & Bockius
White & Case
U.S. Securities and Exchange Commission
The bench behind your defense

Our matters, in the headlines
ForbesThe Wall Street JournalThe New York TimesCNBCCNNNBC

06 Heard on

When a business show needs a lawyer who can actually explain it, they call him.

Full episodes, nothing gated, no signup. All three recorded this year.

▶
Wealth Juice
“Stop Using ChatGPT for Legal Advice” — the former Wall Street lawyer here to save you thousands.
50 min · Jun 2026 · Listen →

▶
Wealth Formula
Episode 564 — buying and selling a business or a practice, and how the deal actually gets structured.
26 min · Jun 2026 · Listen →

▶
The Wealth Vibe Show
Episode 252 — how the wealthy protect what they build, and the partnership mistakes that turn into lawsuits.
39 min · Sep 2026 · Listen →

07 The Docket

How a New York business lawsuit actually behaves, written down.

A running file for defendants — the motions that work, the claims that die on their own, and the decisions that cost the most in the first month.

Discovery

A subpoena arrived and you are not even a party. What it can and cannot demand.

The email you sent may have restarted their clock.

Revival by acknowledgment · 9 min read

Your contract may have cut their deadline to one year.

Shortened by contract · 9 min read

The plaintiff is out of state. Their clock may be shorter.

Borrowing statute · 8 min read

The clock started when they breached, not when they knew.

When the clock starts · 8 min read

Not every claim against you gets six years.

Which period applies · 8 min read

The Commercial Division has rules that limit your costs.

Commercial Division rules · 9 min read

Making the other side pay for a frivolous claim.

Sanctions and costs · 9 min read

A formal offer can make the plaintiff pay your costs.

Offers to compromise · 10 min read

What a motion to dismiss costs you in time.

Motion timeline · 8 min read

08 What clients say

Twenty-four reviews. Not one below five stars.

5.0
★★★★★
24 reviews
on Google
Google
“
Very responsive in assisting me navigate decisions and providing counsel after a deal negotiation fell through. Led to a dismissal.
Genesis Athletics3 months ago
“
Consummate professionals. Extremely knowledgable and absolutely indispensable. He took the time to make sure this construction guy understood all the legalese.
AJ Harris2 months ago
“
His experience was evident from the first minute of the conversation. He took the time to get to know our situation and ask very relevant questions.
Maxwell Wyatt6 months ago

09 No charge, no obligation

We already wrote the playbook. It’s yours.

Ten pages written for owners, not lawyers: what the plaintiff has to prove, the moves that win the first seventy-two hours, and where cases like yours really end. Written after a decade of defending them.

  • Where you stand — what the suit really means02
  • The road ahead — the litigation timeline03
  • The first 72 hours — emergency applications04
  • Is it a breach — or just business judgment?05
  • Threshold knockouts and controlling discovery07

Show me how to beat this

Prencipe International
Defendant’s Playbook
A defendant’s field guide
You’ve been sued in a business dispute.
Business Dispute Defense01 / 10

10 What we defend

If it was filed against a New York business, we’ve answered it.

Albany/Allegany/Bronx/Broome/Cattaraugus/Cayuga/Chautauqua/Chemung/Chenango/Clinton/Columbia/Cortland/Delaware/Dutchess/Erie/Essex/Franklin/Fulton/Genesee/Greene/Hamilton/Herkimer/Jefferson/Kings/Lewis/Livingston/Madison/Monroe/Montgomery/Nassau/New York/Niagara/Oneida/Onondaga/Ontario/Orange/Orleans/Oswego/Otsego/Putnam/Queens/Rensselaer/Richmond/Rockland/St. Lawrence/Saratoga/Schenectady/Schoharie/Schuyler/Seneca/Steuben/Suffolk/Sullivan/Tioga/Tompkins/Ulster/Warren/Washington/Wayne/Westchester/Wyoming/Yates/Albany/Allegany/Bronx/Broome/Cattaraugus/Cayuga/Chautauqua/Chemung/Chenango/Clinton/Columbia/Cortland/Delaware/Dutchess/Erie/Essex/Franklin/Fulton/Genesee/Greene/Hamilton/Herkimer/Jefferson/Kings/Lewis/Livingston/Madison/Monroe/Montgomery/Nassau/New York/Niagara/Oneida/Onondaga/Ontario/Orange/Orleans/Oswego/Otsego/Putnam/Queens/Rensselaer/Richmond/Rockland/St. Lawrence/Saratoga/Schenectady/Schoharie/Schuyler/Seneca/Steuben/Suffolk/Sullivan/Tioga/Tompkins/Ulster/Warren/Washington/Wayne/Westchester/Wyoming/Yates/

Most defendants overpay for a bad lawyer.

You are going to hire somebody this week, and the firm you pick decides what this case ends up costing you. Spend one call making sure it is the right one.

No charge  ·  No obligation  ·  About $200 an hour, not $2,500
Sued in New York?
Straight answer today.

Call now